Privacy Policy — 77sk

This Privacy Policy ("Policy") describes how 77sk ("the Platform", "we", "us", "our") collects, uses, stores, discloses and protects personal data obtained from individuals ("you", "User", "Player") who access or use the 77sk website at https://77sk.cam and any associated mobile or web-based applications (collectively, "the Service").

By registering an account or otherwise using the Service, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must not use the Service.

This Policy forms part of the overall agreement between you and 77sk and should be read alongside our Terms and Conditions and Responsible Gambling Policy. In the event of conflict between this Policy and any other document, this Policy governs data processing matters.

For the purposes of this Policy, the following definitions apply:

• "Controller" means the entity that determines the purposes and means of processing personal data — in this case, 77sk.
• "Personal Data" means any information that directly or indirectly identifies a living individual, including name, email address, IP address, device identifiers and financial account references.
• "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, erasure or destruction.
• "Processor" means a third party that processes personal data on behalf of 77sk under a data processing agreement.
• "KYC" means Know Your Customer procedures, including identity and address verification required for regulatory compliance.
• "Cookies" means small text files or similar tracking technologies placed on your device when you visit the Platform.
• "Service" means the 77sk website, applications and associated online gaming and sports betting services.
• "Third Party" means any individual or entity other than you and 77sk.

77sk collects personal data through three primary channels: data you provide directly, data generated automatically through your use of the Service and data obtained from third parties for verification or compliance purposes.

3.1 Data You Provide Directly

• Registration data: full name, date of birth, email address, phone number and city of residence (e.g. Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar).
• KYC documents: national identity card (CNIC), passport, driving licence, proof of address and, where required, a live selfie or video verification.
• Payment information: payment method references used when making deposits or requesting withdrawals. We do not store full card numbers; payment data is handled by our payment processing partners.
• Support communications: any information you provide when contacting our support team via email or live chat.
• Responsible gambling data: self-declared limits, self-exclusion requests and any information provided when using our responsible gambling tools.

3.2 Data Collected Automatically

• Technical data: IP address, browser type and version, operating system, device type, screen resolution and time zone.
• Usage data: pages viewed, games played, wagers placed, session start and end times, features used and navigation paths within the Platform.
• Cookie data: session tokens, preference settings and analytics identifiers. See Section 9 for full details.

3.3 Data from Third Parties

• Identity verification data from KYC service providers used to verify the authenticity of documents you submit.
• Fraud and risk screening data from third-party compliance services used to detect suspicious account activity or payment fraud.
• Publicly available data consulted as part of anti-money-laundering (AML) screening, such as sanctions lists.

Where 77sk is subject to data protection legislation that requires a legal basis for processing personal data, we rely on the following bases depending on the purpose of each processing activity:

• Contractual necessity: Processing required to create and maintain your account, facilitate deposits and withdrawals, deliver game and betting services and handle support requests.
• Legal obligation: Processing required to comply with applicable laws, including KYC/AML regulations, record-keeping obligations and responses to lawful regulatory or law-enforcement requests.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gambling monitoring, business analytics and improvements to the Service, where those interests are not overridden by your rights.
• Consent: Processing for marketing communications and non-essential cookies, where you have given explicit consent. You may withdraw consent at any time without affecting prior processing.

77sk uses the personal data it collects for the following purposes:

• Account management: To create, maintain and administer your player account, including verifying your identity and eligibility to use the Service.
• Service delivery: To process deposits and withdrawals, settle wagers, deliver game content and provide sports betting functionality including cricket markets (PSL, ICC tournaments, T20 internationals), live dealer tables, slots and other products.
• KYC and compliance: To verify your identity and address in accordance with applicable regulatory requirements before processing withdrawals and to conduct ongoing AML screening.
• Fraud prevention and security: To detect, investigate and prevent fraudulent activity, unauthorised account access, money laundering and other prohibited conduct as defined in our Terms and Conditions.
• Responsible gambling: To monitor gaming patterns for indicators of problem gambling, enforce self-imposed limits and self-exclusion requests, and contact players where responsible gambling concerns are identified.
• Customer support: To respond to your queries, complaints and requests submitted via our support channels.
• Platform analytics and improvement: To analyse how users navigate and interact with the Platform, identify technical issues and improve overall performance, usability and mobile experience.
• Marketing communications: To send you information about promotions, bonuses and platform updates, where you have opted in to receive such communications. You may unsubscribe at any time.
• Legal and regulatory obligations: To retain records required by applicable law and to respond to lawful requests from regulatory authorities or law enforcement agencies.

We do not use your personal data for automated decision-making that produces legal or similarly significant effects without human oversight, except where expressly permitted by applicable law.

77sk does not sell your personal data to third parties. We may share personal data only in the following circumstances and only to the extent strictly necessary:

• Payment processors: Personal and financial data is shared with payment processing partners to facilitate deposits and withdrawals. References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are for informational context; these providers are independent entities and data handling is subject to their own privacy policies.
• KYC and identity verification providers: Identity documents and verification data are shared with third-party KYC service providers engaged to verify the authenticity and validity of submitted documents.
• Fraud and AML screening services: Technical and account data may be shared with compliance service providers for fraud detection and anti-money-laundering screening purposes.
• Game and platform suppliers: Where required for game delivery, limited technical session data may be shared with game content providers. No personally identifiable information beyond what is technically required is shared with game suppliers.
• Legal and regulatory authorities: We may disclose personal data to regulatory bodies, law enforcement agencies or courts where required by law, court order or regulatory directive. We will notify you of such requests where legally permitted to do so.
• Business successors: In the event of a merger, acquisition, restructuring or sale of assets, personal data may be transferred to a successor entity. We will notify affected users of any such transfer.

All third-party processors engaged by 77sk are required to process personal data only for the specific purpose for which it was shared, to maintain appropriate security standards and to comply with applicable data protection obligations.

77sk retains personal data for as long as it is necessary to fulfil the purposes for which it was collected, to maintain the contractual relationship with you and to comply with applicable legal and regulatory obligations.

• Active accounts: Personal data associated with an active account is retained for the duration of the account's existence.
• Closed accounts: Following account closure, personal data — including KYC documents, transaction records and account history — is retained for a minimum of five (5) years, or such longer period as required by applicable AML, tax or gaming regulations.
• Support records: Communications data from support interactions is retained for a minimum of two (2) years from the date of the last interaction.
• Marketing data: Where consent is the basis for marketing communications, data used for that purpose is retained until you withdraw consent or unsubscribe.
• Fraud and AML records: Records related to fraud investigations or AML screening may be retained for longer periods where required by applicable law or ongoing regulatory obligation.

On expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 77sk's internal data management procedures.

77sk implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include, but are not limited to:

• Encryption of personal data in transit using TLS (Transport Layer Security) protocols.
• Encryption of sensitive data at rest, including KYC documents and financial records.
• Role-based access controls limiting internal access to personal data to authorised personnel with a legitimate business need.
• Regular security assessments and vulnerability testing of platform infrastructure.
• Logging and monitoring of access to systems holding personal data.
• Incident response procedures for detecting, containing and reporting data security breaches within applicable timeframes.

While 77sk takes all reasonable steps to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. You are responsible for maintaining the confidentiality of your account credentials. If you suspect your account has been compromised, contact our support team immediately.

77sk uses cookies and similar tracking technologies (including local storage, pixel tags and session identifiers) on the Platform. These technologies serve the following purposes:

• Strictly necessary cookies: Essential for the Platform to function correctly. They maintain your login session, remember your language preferences and support security features. These cookies cannot be disabled without affecting core Platform functionality.
• Functional cookies: Used to remember your settings and preferences — such as game display options or responsible gambling limits — to personalise your experience.
• Analytics cookies: Used to collect anonymised data about how users interact with the Platform, which pages are visited most frequently and where technical errors occur. This data informs platform improvements.
• Security cookies: Used to detect and prevent fraudulent activity, bot access and other security threats.

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies or alert you when cookies are set. Disabling strictly necessary cookies may impair your ability to use core Platform features, including account login and gameplay.

77sk does not use third-party advertising or behavioural targeting cookies without your prior consent. Where consent is required, it is obtained through a cookie consent mechanism presented on your first visit to the Platform.

Depending on the data protection laws applicable in your jurisdiction, you may hold some or all of the following rights regarding your personal data held by 77sk:

• Right of access: You may request a copy of the personal data 77sk holds about you, along with information about how it is processed.
• Right to rectification: You may request correction of inaccurate or incomplete personal data held about you.
• Right to erasure: You may request deletion of your personal data in certain circumstances, such as where it is no longer necessary for the purposes for which it was collected. This right is subject to overriding legal retention obligations.
• Right to restriction: You may request that processing of your data be restricted in certain circumstances, for example while a correction request is being assessed.
• Right to data portability: Where processing is based on consent or contractual necessity and carried out by automated means, you may request that your data be provided in a structured, machine-readable format.
• Right to object: You may object to processing based on legitimate interests, including direct marketing. Where you object to marketing, we will cease that processing immediately.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of prior processing.

To exercise any of these rights, please contact our support team at the email address listed in Section 15. We will respond to verified requests within a reasonable timeframe consistent with applicable law. We may need to verify your identity before processing a request.

77sk operates internationally and may transfer your personal data to countries outside your country of residence — including outside Pakistan — for the purposes of delivering the Service, conducting KYC verification and engaging third-party processors.

Where personal data is transferred to a jurisdiction that does not provide the same level of data protection as the originating jurisdiction, 77sk takes steps to ensure that appropriate safeguards are in place. These may include:

• Contractual data protection clauses incorporated into agreements with third-party processors.
• Transfer to jurisdictions recognised as providing adequate data protection by relevant regulatory standards.
• Other transfer mechanisms available under applicable data protection law.

If you would like further information about the safeguards in place for international transfers of your personal data, contact our support team using the details in Section 15.

The 77sk Service is strictly restricted to adults aged 18 and above, or the higher minimum age required by the operator's license jurisdiction. We do not knowingly collect personal data from individuals under the applicable minimum age.

If you believe that a minor has registered an account or submitted personal data to 77sk without appropriate parental or guardian consent, please notify us immediately at the support email address in Section 15. We will take prompt action to investigate and, where confirmed, delete the relevant data and close the account.

KYC verification procedures are in place specifically to detect and prevent underage account registrations. Age verification is a mandatory step before any withdrawal can be processed.

The 77sk Platform may include content or functionality delivered by third-party service providers, including game suppliers, analytics tools and payment processors. These third parties operate independently and under their own privacy policies.

77sk is not responsible for the privacy practices of third-party service providers. Where we engage third-party processors, we require them to process data only in accordance with our instructions and applicable data protection obligations. However, we recommend that you review the privacy policies of any third-party services you interact with independently of the 77sk Platform.

References to payment methods such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are for contextual familiarity only. These are independent entities and 77sk does not control their data handling practices. Any data you share directly with a payment provider when completing a transaction is governed by that provider's own privacy policy.

77sk reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will endeavour to notify registered Players via the email address associated with their account or by displaying a prominent notice on the Platform. The revised Policy will take effect from the date it is published on this page.

Your continued use of the Service following the publication of an updated Policy constitutes your acceptance of the revised terms. If you do not agree with any changes to this Policy, you must stop using the Service and may request account closure by contacting our support team.

The "Last reviewed" date displayed at the top of this page indicates when the Policy was most recently updated. We recommend reviewing this page periodically to stay informed of any changes.

If you have any questions, concerns or requests regarding this Privacy Policy or the way 77sk processes your personal data, our support team is available 24/7 and can be reached via the following contact detail:

When contacting us about a privacy matter, please include your registered username, a clear description of your query or request and any relevant account reference numbers. We aim to respond to all data subject requests within a reasonable timeframe consistent with applicable law.

English and Urdu language support is available on request. Players across Pakistan — whether in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar — are welcome to contact us in whichever language they are most comfortable with.